Rob Wilson
![Rob Wilson (Photo by Brian Yungblut)](https://www.natureconservancy.ca/assets/images/people/nat/Web-Rob-Wilson.jpg)
Rob Wilson joined the Nature Conservancy of Canada (NCC) in 2008, after having worked for a major Canadian financial institution for nearly 20 years. With a background in forestry as well as business, Rob believes that putting a value on Canada’s natural capital assets will encourage and incentivize us all to treat nature with greater respect and accord it the value that it deserves.