Roots

Roots, premium outdoor lifestyle brand renowned for its iconic sweats and leather goods, has partnered with the Nature Conservancy of Canada (NCC) to accelerate conservation in the Frontenac Arch, helping to protect natural spaces in Ontario for future generations.

Some of the benefits of supporting the Frontenac Arch include providing greater connectivity and pathways to surrounding protected areas for species, and caring for existing conservation land.

Founded in Algonquin Park, Roots has always drawn inspiration from the beauty of nature. As a brand that’s deeply committed to protecting Canadian landscapes, Roots sees the partnership with NCC as a natural extension of its mission and core values. Supporting NCC's efforts to conserve Canada’s habitats, including forests, wetlands and shorelines, is a commitment it proudly embraces.