Strategic plan (2022-2030)
Shaw Wilderness Park, NS (Photo by Adam Cornick)
We know there has never been a more important time for nature, nor a greater need for the mission of the Nature Conservancy of Canada (NCC). Beyond the pandemic, there are two global crises — dramatic biodiversity loss and climate change. These two powerful forces will mark the decade through 2030.
Nature conservation is an integral response to both. Canada has adopted ambitious targets to contribute to global efforts. NCC recognizes that we have an important role to play, for the sake of our communities, our country and our planet.
Our strategic plan takes an eight-year view of our future to steer a course to the end of the decade. The plan is aligned with major global initiatives to protect the planet in the face of rapid biodiversity loss and climate change. In 2030, ambitious national and international conservation targets come due. Canada, as a member of the High Ambition Coalition for People and Nature, has committed to conserving and protecting 30 per cent of its lands and waters by 2030 (30 X 30). The United Nations has launched the Decade on Ecosystem Restoration. As both conclude, it will be time to take stock.
NCC's strategic plan supports these targets, inspiring us to re-imagine our work through the bold, game-changing efforts needed to double our impact.
Our Purpose
With nature, we build a thriving world.
Our Ambition
The Nature Conservancy of Canada will mobilize Canadians to accelerate conservation,
doubling our impact by 2030.
We will deliver $1.5 billion of new conservation outcomes.
We will double our impact.
We will unlock solutions to support Canada’s 30x30 targets.
We will support Reconciliation in allyship with Indigenous-led conservation.
We will grow a community of 1 million supporters.
Our Values
We are a community of passionate conservation champions with
a set of shared values that drive us towards our goals.
Big thinking
We are energized by bold ideas and celebrate innovation.
Collaboration
We embrace partnership to multiply our impact.
Determination
We act with intention to deliver results.
Empowerment
We encourage initiative and facilitate opportunity.
Old Man on His Back Prairie Heritage and Conservation Area, SK (Photo by Jason Bantle)
Shaw Wilderness Park, NS
(Photo by Adam Cornick)
Grizzly bears, BC (Photo by Nature Picture Library / Alamy Stock Photo)
Who We Are
The impact of the Nature Conservancy of Canada’s work benefits plants, animals, people and communities. Conservation at the local level has global significance.
Our Strategic Advantages
We are Canada’s unifying force for nature.
We deliver permanent and sizeable conservation by Canadians.
We are a vital contributor to Canada’s conservation targets.
We are a universally valued and trusted partner.
We are optimistic and non-activist.
National reach
Organizational health and durability
Significant land portfolio
Our Tool Kit
Creative deal-making
Depth of relationships
Science- and evidence-based decision making
After six decades of conservation practice we have the skills and assets to support our work.